Halftime

Ultimamente si parla tanto del nuovo spot FIAT per la Panda. Nulla di che per quanto mi riguarda.
Molti, a ragione, hanno fatto notare come sia stato male scopiazzato dal più famoso "Detroit" con Eminem.
Al superbowl è stato proiettato il secondo "episodio" di questo commercial, con un testimonial d'eccezione: Clint Eastwood.



Che dire? Che c'è da imparare. Certo, il nostro paese non ha certamente un senso patriottico così "palesato" come gli amici Americani, ma dal punto di vista copy dobbiamo imparare tanto. Perchè questo è un testo che fa rizzare i peli sulla schiena.
Ecco lo script:

It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half. It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again. I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead. But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one. All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win? Detroit’s showing us it can be done. And, what’s true about them is true about all of us. This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah, it’s halftime America. And, our second half is about to begin.